Standard symbol and its meaning
Standard symbol
Meaning
TASCO symbol shows a harmonic combination of 2 elements: Pattern and Letters creating the core identity of the company brand.
The stylization of the company name shows the company’s desire to demonstrate most clearly the core value of TASCO brand “Product quality depends on people and is decided by people”. The people are seen as a central factor in the symbol illustrating the image of 5 united brothers on a boat sailing to the future harbour of success and prosperity. The letter “T” combined with other words in italic format illustrating the young power and creativity of 5 brothers led by a pioneer and experienced captain.
Technical structure of symbol
The standard structure and scale of the symbol shall be complied with in all applications.
Minimum size
The minimum size of the symbol shall not be smaller than the specified scale for ensuring its visibility and easy identification.
Safe space
The required minimum space scale between the symbol and other graphic elements purposes to ensure its clearness and identifiableness.
Typical colour table
TASCO - A professional and reputable contractor and investor whose qualities are clearly reflected through dark turquoise.
Dark turquoise - The color demonstrates luxury, intelligence, stability, sustainability and inheritance of traditional values. This also demonstrates friendliness and everlasting trust in TASCO’s mission.
Valid color version
The single color symbol used for symbol applications shall only be present in a single color in fax copies, invoices.
Decorative pattern
The stylized image of a high building like a sail facing strong wind harmoniously combined with TASCO symbol will create an image of a boat sailing forward showing the aspiration to reach new horizon.
Typical font style
Formal font
Font plays a very important role in brand identity. Consistent use and combination of font with graphics including symbol, decorative pattern, and color will optimize the effectiveness for standardization of TASCO brand identity.
Auxiliary font
Auxiliary font shall be used as an effective substitute for the formal font in transaction activities.